
Software Engineer | Specializing in Scalable Frontend Architecture
My career began in the high-stakes world of software agencies. Navigating tight budgets and rapid delivery cycles, I learned the art of being "lean"—building what works, delivering on time, and managing multiple complex projects simultaneously. This taught me that code is only as good as the value it provides to the client.
Transitioning into leadership, I led a Frontend team where I shifted the focus from "how we code" to "what we solve." By standardizing our stack and prioritizing best practices, I empowered my team to spend less time on implementation and more time on product goals.
Today, at HaulerHero, I apply that same philosophy at scale. I don’t just build features; I build systems. Whether it’s architecting a custom PDF invoice engine with Tailwind and Puppeteer, optimizing Mapbox to handle 22,000+ stops, or creating internal utility libraries that reduce boilerplate, my goal is always efficiency and consistency.
I’ve seen both sides of the coin: the rapid-fire agency pace and the deep, iterative care required for a mature product. I love seeing the direct impact of my work—knowing that a UI change or a new module makes the day-to-day operations easier for haulers, from small family businesses to city-scale fleets.